The Two-Brand Opportunity

The Box Grill + Stax

Two Distinct Brands Designed To Operate From One Suitable Kitchen

Box Grill signature meal

The Box Grill

A premium halal grill concept known for sliced Angus steak, grilled chicken, signature boxes, loaded fries, wraps and grilled favourites.

Stax burger and comfort food

Stax

A bold burger and comfort-food brand offering smashed burgers, loaded fries, chicken products, desserts and delivery-friendly meals.

How the shared model works

Separate Brands.
Shared Infrastructure.

The brands remain separate in the eyes of the customer, while the operator may benefit from shared premises, suitable equipment, labour planning and overhead infrastructure.

Stax provides approved operators with an opportunity to serve a second customer proposition from the same suitable kitchen infrastructure.

  1. 01One premises
  2. 02Shared suitable kitchen equipment and preparation areas
  3. 03Shared staffing where operationally appropriate
  4. 04Two separate menus and brand identities
  5. 05Orders received under The Box Grill or Stax
Planning both operations properly

Shared Where It Makes Sense

Potential operational efficiencies through suitable shared infrastructure. Each brand may still require separate:

PackagingMenu ingredientsPlatform listingsMarketingTrainingSoftware or licensingBrand standards
Delivery-led experience

Two Customer
Propositions

The Box Grill and Stax have both developed through delivery-led trading. The Box Grill has achieved strong positioning on Uber Eats, while Deliveroo Partner Choice recognition demonstrates delivery platform confidence in the operation. Stax has also built its own delivery presence alongside The Box Grill.

How Stax is offered

An Optional Additional Brand

Stax is available as an optional additional brand for approved Box Grill franchisees, subject to the site, territory, kitchen capacity and platform availability. It is offered through a reduced combined arrangement compared with acquiring and developing two completely separate operations.

Two brands available through one combined franchise opportunity.

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The next chapter

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Tell us about yourself and the area you are interested in. Suitable applicants will be invited to an initial franchise interest call.

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The information provided on this website is for general introductory purposes only and does not constitute an offer, financial forecast or guarantee of business performance. Franchise opportunities are subject to application, approval, territory availability, site suitability, due diligence and completion of the relevant legal agreements. Applicants should obtain independent legal, financial and professional advice before entering into any franchise agreement.